novembre 28, 2025

[Globally Recognized Japanese Quality] Founded 60 Years Ago, TS Trading Co., Ltd.: Why it continues to be chosen by watch lovers around the world

Par TS Trading
【世界が認める日本品質】創業60年・TS Trading Co., Ltd.が「世界中の時計好き」に選ばれ続ける理由 - TS Trading Co., Ltd.

The quartz revolution began in earnest with the Seiko Astron in 1969.
This technology, offering superior precision and practicality, changed the course of horological history.

By the 1970s, this wave reached the luxury watchmakers of Switzerland.
Rolex, too, had to face this new technology.

However, Rolex did not aim to create a "mass-producible, efficient quartz."

Instead, they chose a different path: To redefine quartz in the Rolex way.

The result was the Oysterquartz, released in 1977, and its beating heart, the Caliber 5035.


Quartz, yet Mechanically Complex

Standard quartz movements are often composed of electronic circuits and simple gears, prioritizing rationality and cost-efficiency.
The Cal. 5035 is clearly different.

  • 11 Jewels
  • Equipped with a Pallet Fork and Escape Wheel
  • Sturdy Metal Mainplate and Gear Train

What is particularly remarkable is that the drive mechanism for the hands uses the same escapement concept as a mechanical watch.

Instead of transmitting the motor's power directly to the hands, it first "controls" it through a pallet fork.
This design prioritizes durability and stability over mere theoretical precision.

As a result, the seconds hand has a distinct, powerful ticking motion. The sound and feel are unique—unlike any other quartz watch in existence.

▼ See the powerful, mechanical ticking motion

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The Soul of a Mechanical Watch

Looking at the Cal. 5035 from the case back, one might forget it is a battery-powered movement.

  • ✔ Côtes de Genève (Geneva Stripes)
  • ✔ Rhodium-plated Mainplate
  • ✔ Chamfered Edges (Anglage)

The finishing level is nearly identical to the flagship automatic movement of the era, the Cal. 3035.

Rolex did not simplify it because it was quartz. Even as quartz, it had to meet Rolex standards.
This obsession with quality speaks volumes about the brand's philosophy.

Analog Thermal Compensation

The Cal. 5035 features an analog thermal compensation mechanism to minimize errors caused by temperature changes.

A thermistor inside the movement senses the ambient temperature and physically adjusts the voltage sent to the crystal oscillator.
Achieving this with analog circuits in the 1970s—before digital control became the norm—is a feat of engineering.

Consequently, it achieved an astonishing precision of just seconds per year at the time.

Designed to be Repaired

Perhaps the most critical aspect for us is that the Cal. 5035 is designed to be serviced and overhauled.

Many quartz watches are disposable; when they break, the movement is replaced.
However, the Cal. 5035 can be disassembled, cleaned, oiled, and re-adjusted, just like a mechanical watch.

This proves that Rolex never viewed quartz as a "consumable" item.
It was built to last a lifetime.

Summary: Rolex's Answer to Quartz

The Oysterquartz did not become the mainstream of quartz watches.
However, it was not a failure. It is a specific form of perfection that Rolex presented to the technology of quartz.

While Seiko pioneered the path of quartz, Rolex dug deeper into it from a different angle.
The Cal. 5035 is the result—a highly unique, and incredibly sincere movement.


▼ Explore the Rolex Oysterquartz

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